Los Angeles, California— October, 2018—gorjana, a jewelry staple among some of hottest celebrities, known for their ageless creations and telling designs, is thrilled to announce the opening of its eighth location within the Century City Mall. Set to open their doors in October, the brand will prove to be a flawless fit within the shopping hot spot. The Los Angeles opening rounds out a year of massive growth within the brand, highlighted by the opening of four brick and mortar locations in 2018. gorjana aims to continue planting their roots along the Western Coast, with a focus on neighborhoods that inspire, connect and speak to the brand’s fundamental identity.
Namesake founder and designer, Gorjana Reidel, explains, “we are always on the lookout for communities that not only make sense for the brand’s business model but also ones that we feel a personal connection to, Los Angeles is another a seamless match. We hope that the boutiques provide a space where our customers can truly get to know our brand, step inside and instantly feel welcomed and inspired.” Reidel, has always derived inspiration from the natural world around her, fitting seamlessly into the chic and beachy Orange County lifestyle. Her collections are meant to be stacked, layered, and lived-in.
Like all gorjana stores, the newest location will resonate with shoppers relaxed yet chic aesthetic through its bright, airy and inviting space. All gorjana retail locations feature light, blushy wood finishes, brass hardware details, live greenery and shibori indigo fabrics to elevate the stores California inspired aesthetic. To further welcome shoppers into the space, carefully considered details bring the brand alive inside the boutique. The power gemstone wall features actual crystals handpicked by Gorjana from her personal collection. A custom crystal quartz chandelier emits a warm glow while a one-of-a-kind dip dyed tapestry hangs on the wall, serving as a nod to the brand’s hometown of Laguna Beach. Rattan chairs hang from the ceiling, inspiring guests to pause as they browse the collection. The Century City location will offer gorjana’s complete collection of necklaces, rings, earrings and bracelets. Shoppers can mix and match gorjana’s seasonal and core collections displayed upon a clean white backdrop that highlights rows and rows of layerable, stackable jewelry. The newest location will also include a be*spoke space where employees can provide complimentary, immediate jewelry engraving. gorjana’s prices range from $38 to $200.