Raf Simons

Raf Simons: Don’t Call Him A “Minimalist Only”

April 11, 2012

On Monday, the fashion world got the answer it had been waiting for—the long-vacant spot at Dior had been filled by Raf Simons. Since then, the question has been surrounding Simons’ strength as a minimalist and how that would fit in at a couture house like Dior. “I don’t think it’s wrong to call me a minimalist. It’s wrong to call me a minimalist only,” the designer tells WWD.

Though he wouldn’t reveal any details about what he has in mind for the future of Dior, he said he’s always been attracted to the midcentury period (Dior’s heyday), which included the “then-radical full-skirted New Look that Dior pioneered.” He also mentioned his admiration for the house’s founder and spoke to a mutual “penchant for plant life and the outdoors.”

“When I’m married to a house, I will fully embrace its original intention, its original heritage and meaning,” says the designer. “I’m interested in creativity, the evolution of creativity and the relationship between creativity and the times we live in.” Simons arrives in Paris today to begin work on his first Dior Couture collection, debuting in July. Until then, we wait.
Photo: Alexander Klein

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