January 13, 2012
When Jeanne Lanvin founded her couture house in 1909, she made her name creating super-luxurious clothes for mothers and their daughters. This past summer, Lanvin’s Alber Elbaz reawakened the house’s childrenswear roots, unveiling his Lanvin Petite 25-piece collection in New York.
Much to the delight of the label’s new 2-to-8-year-old clients, Lanvin followed the launch with an international pop-up shop tour, which wrapped up last month in New York with a party where juice boxes, not Champagne glasses, clinked. Here, in this exclusive behind-the-scenes video taken at the Winter 2012 Lanvin Petite photoshoot, a similar scene plays out. The girls show off the line’s second childrenswear collection, many of the pieces inspired by the main line, with Elbaz’s focus remaining on new fabrics and new technologies, just as in the pre-fall collection he showed last week. These tots are truly going to be Lanvin girls for life.
Photo: Courtesy of Lanvin