3.21.2018, Drunen, the Netherlands – Global fashion brand MEXX is back and today launches its new Spring/Summer 18 mini collection, giving the markets a clear signal about its new products and brand positioning. The collection will be available to consumers through MEXX.com and in existing stores in Greece and CIS countries where MEXX has maintained distribution. MEXX has successfully presented a more extensive Fall 18 collection to its retail partners, which will be followed by the Winter 18 collection in April. In terms of distribution, MEXX will focus on
e-commerce and expanding its retail operations in several countries, mainly in Europe.
The Spring/Summer 18 mini collection includes fashion for men, women, and children. A comprehensive footwear collection will follow later this summer. Spring 19 will be the full 100% brand launch with the integration of accessories and bags, resulting in a full lifestyle product offer with a clear MEXX signature and brand DNA.
A collection inspired by city lifestyles
The new MEXX collection has been designed for the smart urban professional – a cosmopolitan city dweller, who enjoys good quality and good design. MEXX will offer its consumers a relevant, multi-category, city-inspired brand. Besides clothing, the brand will also develop comprehensive, contemporary collections of footwear, bags, underwear, and accessories. With the relaunch, MEXX has its eyes firmly set on becoming the leading brand in the upper-low segment, positioned just under Massimo Dutti.