TOMMY HILFIGER TAKES OVER VENICE BEACH
In just two seasons, Tommy Hilfiger has become fashion’s de facto showman, serving up pure pop entertainment by turning the runway into branding megaphone with his see-now, buy-now #TommyNow concept. –BOF Team
Last year, Hilfiger team turned NYC South Street Seaport into a frenzy of rich consumer and industry people. Wednesday he headed to Los Angeles to take TommyNow up a notch. This past week I must have been living underneath a rock, as Tommy Hilfiger fashion show took over Venice Beach. Because I’m so awesome I am friends with Helena Barton, owner of No Such Agency. Helena posted pictures of the show on Facebook capturing signature moments of Gigi Hadid taking the runway.