Heart and Sole: Sarah Jessica Parker Launches the SJP Collection
“It’s sort of soup to nuts,” Parker continues. “You put on a shoe and you put on a coat and you wear a bag and, on the outside, when you’re walking down the street, they really can tell the same story about yourself.”
Of course, the last thing Parker herself or the world at large needs is more shoes and bags. That’s why her goal is to offer something different, something more in the vein—aesthetically and price-wise—of great old-school labels like Charles Jourdan and Maud Frizon.
In other words, these are not the over-the-top crystals-and-marabou-covered confections that nearly pushed Carrie into bankruptcy. Single-sole pumps and flats will range from around $200 to $300, and bags will likely sell for under $700. Even better: Everything will be produced in Europe and New York City (though production location for the trenches is still being decided). “Because I got to play that role, I wore a lot of shoes,” Parker says, “and by default I learned an enormous amount. It’s hard to”—no pun intended—“walk away from that.”