Yoana Baraschi Celebrates The Big 1-0
March 28, 2013 1:19 pm
2013 marks contemporary designer Yoana Baraschi’s tenth year in business. And to celebrate the milestone, she’s launching a cocktail capsule called Blue. The range will feature the designer’s best-selling fit-and-flare party frocks and body-con sheaths in baroque brocades and stretchy double knits. At an appointment, Baraschi (who is also known for her illustrations previously published in Women’s Wear Daily) explained that the capsule’s sculpted silhouettes and graphic back cutouts were inspired by armor and corsetry. She also cited “the transparency and the hardness of cicada locusts” as an influence. Aside from those signature dresses, standouts included slim jacquard dinner suits, leather leggings, and a feminized riff on a commanding officer’s peacoat. To display her capsule collection, as well as her Fall ‘13 range, Baraschi teamed up with emerging talent Erik Madigan Heck to create an artful lookbook and film. Titled Illusiory Contours, the short debuts exclusively above.
In addition to the capsule, which will be primarily sold at Neiman Marcus at a slightly higher price point than her namesake line, Baraschi is giving back through a philanthropic partnership with Conscious Commerce. She will donate 100 percent of the profits from several pieces in her Fall collection to New Light—a girls’ orphanage in Kolkata that provides a haven from sex trafficking as well as care for those suffering from HIV/AIDS.(Baraschi called India, where she spends about half of the year, “her second home.”) “It is important for me to do business in a meaningful way,” Baraschi told Style.com. “At the end of the day, I have to have a reason behind [my label].”
Photo: Erik Madigan Heck / Courtesy of Yoana Baraschi