March 12, 2012
Introducing: Maiyet, a conscious-clothing label that’s similar in ethos to Edun but with an even more luxe sophistication (and price point). Though the brand officially launched for Spring ‘12 in Paris, Maiyet’s founders—former human rights lawyer Paul van Zyl, former Band of Outsiders president Kristy Caylor, and Daniel Lubetzky—are celebrating the label’s exclusive arrival at Barneys New York stores this week. The collection ($595–$2,400) of military coats, simple blouses, dresses, and jewelry is so sleek shoppers might be oblivious to the fact that it’s the work of hand-block printers in Jaipur or metalsmiths outside Nairobi. How it works: Maiyet and its design team (a group that hails from the likes of Celine, Calvin Klein, and Ralph Lauren) partners with local artisans in countries around the globe to promote self-sufficiency and entrepreneurship in developing economies. A portion of the profits then goes into training and development. Here, in this Style.com exclusive video (below), a look at the artisans at work on the collection.
MAIYET | Kenya Hand Casting and Carving from M A I Y E T on Vimeo.