Alex & Eli
November 8, 2011
The suiting label Alex & Eli recently launched its e-commerce site, The Tailor Shop, which allows shoppers to customize one of four blazer silhouettes with their own choices of linings, fabrics, and buttons. “We envisioned creating an online store that channeled Savile Row, a place where dapper women could take part in sartorial experience,” says Anna Zeman, one half of the design duo. To celebrate the launch, Zeman and her business partner Aja Zinger have enlisted a series of guest “tailoresses” to create a limited-edition blazer to their liking for sale on the site. Up next: Leandra Medine of The Man Repeller.
“She is definitely a girl that’s got some blazer swagger,” Zinger tells Style.com. “And that’s what we’re all about…blazer swagger.” Medine designed a luxe two-toned blazer ($535) in forest green, with navy-blue suede sleeves and fur pompoms on the zippers. “We called it the ‘Mr. G’ because of a mutual obsession with the Australian TV show Summer Heights High,” Medine says. “Chris Lilley plays three different characters in the show, one of which is an overachieving, hyper performing-arts teacherI think the blazer speaks well to [that] aesthetic.”
As for what’s next for the girls of Alex & Eli, Zeman says, “We are so focused on launching the gorgeous Mr. G blazer (and getting all those pompoms sewn on)” in time for the November 17 Soho House New York launch party (open to the public with RSVP to email@example.com) “that we can’t see much farther than three feet in front of our faces.”