Two years ago, Matthew Noszka was just a normal 21-year-old college student in Pittsburgh, Pennsylvania, albeit 6 feet 2 inches tall and boasting unusually spectacular eight-pack abs. He was spending his summer working for his dad's construction company and getting ready for his senior year at Point Park University, where he is pursuing a business degree and playing for the basketball team. His plans to go abroad after graduation to play basketball professionally suddenly changed when Wilhelmina agent Luke Simone came across his Instagram profile. "Instagram is great because it allows you to really see someone's personality," said Simone, who had never scouted a model on the social network before. "I gave him a contract before even meeting him." Noszka spoke to about his new career as a professional hunk.

I had never done any modeling, but I was thinking about going to a local agency in Pittsburg. I didn't really think that I was going to be a big model, I just thought I could make a little extra money on the side modeling for Dick's Sporting Goods or something. Then Luke reached out to me through Instagram. I didn't believe it at first. I was actually very shocked. I showed my mom and she didn't believe it either, but I went on Luke's Instagram account and saw that he had Wilhelmina in his profile. I didn't really know too much about Wilhelmina but my mom told me the winner of America's Next Top Model got a Wilhelmina contract, so obviously it was a huge agency.