THE NYLON PROJECT
The NYLON Project
The NYLON Project was created with the initiative to aid the homeless in both NYC as well as London - hence the name "NY: New York" "LON: London".
"Homelessness in NYC as well as London, have hit record highs with a 115 percent increase over the past two decades and it's time for all of us to unite and try to make a change. This project may not be the solution, however, it's one step closer towards turning the world into a better place", says Jordana Guimaraes - founder of "The NYLON Project".
This initiative will be created via a photo-shoot of influencers/VIPs (names to be announced at a later date), where they will hold up cardboard signs with "real" stories", of those who wound up living on the streets. In the photo-shoot, they will wear clothes & accessories by brands sponsoring the campaign. Booklets will be created with these photos & distributed to press worldwide to create awareness via a "It Can Be You" collaborative campaign.
"It can be you... It can be me.... It can be any of us! Let's stop judging and start trying to understand each other, to see how we can turn the problem into the solution".
An outreach campaign will be assembled, to get celebrities/influencers on board speaking of why it's important to help & hear the homeless around the world, rather than ignore.
Here’s how you can help!
Take a photograph in the city in which you live, of a scene (homeless related) that makes you angry or sad. Post the image on your IG with a caption that speaks of how you feel when you see this image and write that you because of this, you are supporting The NYLON Project (tag @thenylonproject1) and end the thought with #itcanbeyou.
Where ever you live go out and by a meal for a homeless person, ask that person how they ended up on the streets. Then email email@example.com of their story and the one that is the most inspiring will be sent a gift from The Nylon Project sponsors.
Let’s do this!