When is the last time you opened a magazine, turned to “the well” & thought, “I wish I could buy that whole look”? But to do so, you’d have to visit one store for the pant, one for the jacket, another for the blouse, a website for the jewelry, a catalog for the sunglasses, & so on. It’s just not worth it, right?
Newly launched, Web-based “shop-azine”, MIKA LOOK
allows its visitors to view an editorial layout, view it in action through short play video segments, & then buy any piece of or all of the look with the simple click of your mouse.
The brainchild of Elena Fesenko, who serves as the project’s Creative Director, & her Co-Founding partner Sani Sanilevich, a noted internet strategist who counts numerous successful internet start-ups to his credit, not to mention his serving as 2009 campaign manager for Israeli Prime Minister Benjamin Netanyahu’s victorious election bid, designed MIKA LOOK
to be the premier online destination for editorial, fully curated looks using many of the industry’s most coveted brands.
The site, currently in beta launch status is debuting a full new look each week, with plans of ramping up & out of beta with a fully new, curated look each day, 365 days a year… no small undertaking, as anybody in the editorial side of the industry can attest. Helping to achieve this daunting task is a team of photographers, models, & stylists who are bringing to the table their own aesthetics & personal connections to present a look each day to address another day in the life of the “MIKA”… aka: “You”.
Overseeing the team on a day-to-day basis is Thuy Diep, certainly no stranger to many of you who are truly in the know fashionably, due to her presence on the runways in the Tents, as designer & creative director of her namesake contemporary collection “Thuy”. Her clean, edgy, accessible, exponentially chic fashion sense & her trained editorial eye can be seen in nearly every digital pixel of MIKA LOOK
. As you enter the corporate loft in Chelsea, where MIKA LOOK
’s 365 looks a year are curated, there is a palpable sense of fashion in the making, as Thuy & her team of young, trendy, devotees scour the market, evaluate the trends, & distill the seemingly endless stream of chic pieces from the likes of Halston, Cynthia Rowley, Vivienne Tam, Tracey Reese, and Yigal Azrouel, to name but a few, down to a singular complete look every 24 hours. Sign-on now… tomorrow’s look may just be the one for the MIKA in you…