March 12, 2012What do you do when another chic, Champagne-filled bash just doesn’t cut it anymore? Well, if you’re Colette, the Paris superstore that has been packing the coolest fashion, art, and music into one irresistible shopping experience since 1997, turning 15 calls for extraordinary measures. So Colette’s founder, Sarah Andelman, followed suit and thought big for the store’s 15th anniversary celebrations.
This weekend, Colette set up shop in the Tuileries and filled a large tent with 120 stands, manned by brands like Carven, Kenzo, Comme des Garçons, Ed Banger Records, Olympia Le-Tan, and Yazbukey, for its Colette Carnaval, which drew 20,000 people over two days. Inside, it was an old-school (free) carnival, with everything from do-it-yourself piñata-making, a kissing booth, and a photo session with a real live French Barbie, to glow-in-the-dark hula-hooping with Hudson Jeans, a ring toss for a chance to score a flannel hard cap from Julien David, and toy-duck shooting with Carhartt.
Colette’s own stand was doing brisk business, with its Carnaval logo T-shirts and iPhone covers for sale, along with several nail bars and makeup stands, and hamburgers from Paris’s legendary Le Camion Qui Fume. Luck You Art Collective’s Louis Shannon was also in the mix with a 10-euro-per-shirt atelier, and by 6 p.m. on Sunday, all 100 of them were sold out. Shannon, who has been silk-screening shirts since he was 12, met Andelman “on the street in Soho when I was 16,” he tells Style.com. “She liked our shirts, and she’s followed us ever since.”
Photos: Jan Melka