Joseph Benjamin

Swizz Beatz

Joseph Benjamin

Beatz And Bubbly

October 20, 2011


Dom Pierre Pérignon famously said, “Come quickly, I am drinking the stars!” Guests invited to the Dom Pérignon Luminous launch party last night heeded the founder’s words closely—they came quickly and drank even faster. By midnight, a Soho loft on Wooster Street, marked with graffiti and decked with bottles of glow-in-the-dark Pérignon bottles, was brimming with a mix of hoteliers (André Balazs), actresses (Leighton Meester and Bai Ling), designers (Brian Atwood), photographers (Mick Rock), and ballers (Carmelo Anthony). The only thing missing? Bubbly.

In less than two hours, guests had downed over 220 bottles of Dom. “I don’t drink often,” DJ Swizz Beatz told Style.com. “But when you see a bottle of this stuff, you know it’s impressive—it’s all class.” While guests awaited for the emergency supply of Champagne to arrive (and occasionally picked up the display bottles hoping they might be full), Swizz Beatz manned the turntables and scantily clad dancers kept them entertained. When the cases finally arrived, Swizz Beatz took a break from deejaying to toast with Anthony upstairs in the VIP area. When he paused to stop by the bar, the DJ had fashion on his mind. “I am working with Christian Louboutin on my fourth collaboration with him—we already made history with the spikes, but this next one is going to be so crazy.” In addition, we might be seeing a team effort from Swizz Beatz and Riccardo Tisci sometime soon. “I have been talking to Riccardo at Givenchy, and we are thinking about doing some insane accessories.”

Photo: David X. Prutting / BFAnyc.com