Joseph Benjamin

BUENOS AIRES RUNWAY

Joseph Benjamin
BUENOS AIRES RUNWAY

Buenos Aires, April 2011- On March 22, 2011 the Buenos Aires city
government
debuted Buenos Aires Runway at the Metropolitan
Design Center (CMD) located in the traditional Barracas
neighborhood. Designed to showcase local designers, last month's
inaugural edition put some of the finest Argentinean styles on
display for the Fall-Winter 2011 collections.

This first edition of Buenos Aires Runway served as a project
platform to celebrate Argentinean fashion as a new creative
field, as well as reinforce its integration into the industry
and economy.

The second edition of Buenos Aires Runway will include several
new and exciting additions. The event, to be held in Fall 2011,
will feature business rounds with buyers around the country,
various conference cycles and a showroom similar to the main
fashion event in Latin America.

In all future editions of Buenos Aires Runway, new talent will
continue to be selected, with the goal of offering these upcoming
designers the professional tools and base to establish adequate
connections within the local and international market.

With help from prestigious IMG Fashion, Buenos Aires Runway
seeks to become a part of the international fashion calendar
while also establishing the city of Buenos Aires as a symbol of
design and fashion.

Among the designers who participated in the first edition of
Buenos Aires Runway:

Marcelo Senra, an Argentinean native, known for her ethnic and
tribal designs, was selected last year by the Argentina Ministry
of Foreign Affairs to show her collection at Mercedes Benz
Fashion Week
in New York.

Daniela Sartori, a graduate of the University of Buenos Aires,
she works with organic material and speciailizes in tailoring.
Her clothes are unisex.

Min Agostini studied architecture at the University of Buenos
Aires
and uses that background in her designs. She's known for
her short skirts with big volume, dresses and urban coats. In
2009, she was selected by the Argentina Ministry of Foreign
Affairs
to show her collection at Mercedes Benz Fashion Week in
New York.

Fabian Zitta, once a doctor, studied design at the University of
Buenos Aires
. He is inspired by Art Deco and his collections have
many layers.

Marina Dappian, a graduate of the University of Buenos Aires, she
was insipired by pictures her daughter scribbled on the wall of
the house. She works a lot with wool.


Mariano Toledo is an argenitinian Designer who works on Latin
America Project Runway. His Fall-Winter 2011 Collection included
some leather goods and jackets that are typical of his design. He
appreciates a masculine style that  highlights feminity with
personality, mixing skirts, ties, and transparent pants.

Please visit the below link for the above press
release and images available for download:

http://www.mbfashionweek.com/press