SS 19: IH NOM UH NIT
Inspired by the 2016 science fiction movie “Midnight Special,” designer Chaz Jordan unveiled a cohesive urban collection infused with a charming interstellar feel. Shimmering effects were rendered through the organza crafted for short-sleeved shirts, hoodies, short pants and trousers, while a sweatshirt and a pair of trousers were printed with NASA-inspired graphics.
The main theme follows the story of the title film, Midnight Special, about a father and accomplice that must sacrifice all that they know to ensure the survival of a young boy with extraordinary abilities. Using this period of pop / youth culture as the backdrop, the term “midnight special“ evokes the thought of mystery and leads the mind to imagine the things that take place once the sun goes down.
An oversized pastel crocodile fanny pack accented with a pair of triple black sunglasses are just a few of the line’s new product categories debuting this season. IH NOM UH NIT has refreshed its signature silhouettes and introduced its first full footwear collection along with a full line of accessories and sunglasses as main elements of the season.
Playing with color and fabrics shows their comfort and ability to apply their touch across a variety of textiles, silhouettes and product categories.
IH NOM UH NIT’s ability to continuously progress is undoubtedly present in this collection from the young fashion house. SS19 marks IH NOM UH NIT’s elevation and assertive entry into the category of luxury design.
IH NOM UH NIT’s premier collection launched in Paris during Fashion Week with a well curated 20-piece range in 2015. Under the aegis of its imaginative Creative Director and driving force behind the brand, Chaz Jordan, the luxury label today has become known for its modern nod to European opulence with a street sensibility. IH NOM UH NIT’s ethos has always been the interesting juxtaposition of simple clean lines paired with his eye for high grade fabrications and interesting textures. IH NOM UH NIT epitomizes effortless couture with an adaptive mind set - The line ranges from Exotic furs/skins, fully pearled couture pieces to easy relaxed sweats and graphic tees which has amassed a global cult-like following in 2017.
Today, the global brand has turned heads of some of the largest international retailers making the coveted brand one to watch for seasons to come. In just four seasons, IH NOM UH NIT has landed fashion covers and a slew of avid celebrity fans alike. Moving forward, IH NOM UH NIT is enthusiastic in their upcoming top-tier brand collaborations & licensing deals in the works which will launch late 2018. The fashion house will also be expanding their offerings to encompass 3 signature shoes & a full accessory range.