Heron Preston is the actual embodiment of an artist born of the post-internet generation. Multi-faceted and genre-bending, he is a cultural icon in youth culture and emerging designer in high fashion. He founded his eponymous fashion brand in 2016, and in two short seasons has garnered an international following. The common thread among his impressive bodies of work is a commitment to innovation, experimentation, and unpredictability. Heron Preston finds particular joy in the unexpected; taking popular themes and reinterpreting them. Take for example his "UNIFORM" project from 2015, the designer’s first significant collection, in which he collaborated with the NYC Department of Sanitation on a series of zero waste themed clothes and accessories. He's also served as the global digital producer for Nike and of course, creative consultant to Kanye West, most notably on his work for the Life of Pablo and Yeezy fashion label.
Established in 2013, Off-White is defining the grey area between black and white as a color. Under the brand name, seasonal collections of men’s and women’s clothing, objects, furniture, and publications are articulating a current culture vision. Collections embedded in a recurrent backstory with an emphasis on creating garments that have an identity by design. With a design studio based in Milan, Italy the label harnesses the history and craftsmanship within the country yet offers a global perspective regarding design and trends. With a clear vision of splicing the reality of how clothes are worn and the artistic expression of high-fashion, creative director, and designer Virgil Abloh explores concepts in the realm of youth culture in the contemporary context.