JORDANA GUIMARAES THE NYLON PROJECT
Jordana is the definition of a publicist; she has worked hard to build a brand known for its achievements and fantastic events. Helping to shape the future of brands and establish identity by creating one of a kind Pop-up shows to help emerging brands take the next step. At FIR we celebrate individuality and encourage everyone to be their authentic self. Jordana is a Brand Architect living a cosmo life!
ACL PR & Marketing hosts award-winning inaugural fashion week events around the globe, always raising awareness for various causes. At these events, fashion, beauty & lifestyle brands are showcased to an audience of press, retailers, stylists, celebrities and industry influencers, via a pop-up installation. Over the past seven years, these shows have been assembled in Los Angeles, Miami Beach, New York City, London and Rio De Janeiro. Jordana Guimaraes, the founder of ACL PR & Marketing, started assembling these events as she frequently came across brands that deserved to be seen but, due to not having a big budget, couldn’t afford to gain the visibility necessary to grow. Through strategic collaborations, Jordana was able to make it affordable for these companies to have a presence during Fashion Week. Jordana’s motto in life has always been: “One must give, to receive”. Her events have raised awareness for different foundations including Make A Wish Foundation, Fuck Cancer, Stand Up 2 Cancer, Bullying, Paralympic Games & Give Bones. These events consistently receive positive media coverage and are sponsored by world-renowned brands. We hope to see you at our next show!
Now Jordana is fighting homelessness by creating The NYLON Project: a movement “giving a face” to homelessness by creating fashion & entertainment initiatives via influencers and celebrities, using a #ItCanBeYou to get attention for the cause on social media platforms.
The project was launched in January 2017 where $10K was raised on Go Fund Me, which was used to feed 1,500 homeless individuals in New York. Each homeless person that a meal was given to gave their story of "how/why" they wound up on the streets. The #ItCanBeYou campaign created a frenzy that everyone wanted to be a part of and caught the attention of WWD and a roster of high profile influencers, including Christina Milian, Jenni Farley, and many others.
In February, 2017 the official launch took place which drew a crowd of over 500 guests during New York Fashion Week. All of the celebrity/influencer ambassadors attended the launch and walked the runway wearing various sponsored brands, holding cardboard signs with some of the stories gathered from the homeless to draw awareness.
After much success with the launch (CLICK HERE), the list of ambassadors kept growing! A book on behalf of the project is now being launched titled: #ItCanBeYou.
The book will consist of over 75 influencers and celebrities (in collaboration w/ various fashion brands) from all over the world, sharing a personal story of a time in their lives when they reached a hurdle/struggle and how they overcame it to be where they are today. Their stories will be correlated with a story of someone who is homeless - very similar in detail but due to a life circumstance, one person is homeless, and the other isn’t. This will emphasize the project's hashtag: It Can Be You.
A few of the additional personalities and influencers who are on board as ambassadors of the project & will be featured in the book include:
- Jasmine Tosh - influencer & blogger - IG: @jasmine_tosh
- Tezza - influencer, blogger & singer - IG: @tezzamb
- Thatyna Dhanyta Braga - influencer/advocate - IG: @thatynadhanyta
- Kasey Ma - influencer & blogger - IG: @thestylewright
- Madeline Stuart - model & advocate - IG: @madelinesmodelling_
- Yessenia - influencer & blogger - IG: @beautybeyondfashion_
- Sheree - influencer - IG: @poshclassymom
- Claudia Salinas - influencer - IG: @misssalinas
- Camille Newbern - blogger & influencer - IG: @thelasurvivalguide
- Eric Bigger - influencer & finalist on ABC's The Bachelorette - IG: @ericbigger
- Carolina Lindo - blogger & influencer - IG: @imnotsorrydarling
- Joice Oliveira - influencer - IG: @joiceoliveira
If you would like to learn more about The Nylon Project please visit TNP